Selling Santa: "Colonel" Jim Edgar, Parkinson's Dry Goods & the Story of the First Department Store Santa in History
“You just can’t imagine what it was like. All of a sudden I saw Santa Claus! I couldn’t believe my eyes...it was a dream come true!” - Recollection of a man in his 90’s on first seeing Santa recorded in 1976 It is December of 1890. Packed trains from Boston, Hartford, Providence--even from as far away as New York City--are piling into the small station in Brockton, Massachusetts. Brockton is an industrial, working class city located south of Boston in Plymouth County. In the future this rough and tumble blue collar town will become famous as the home of heavyweight boxing champion Rocky Marciano, but in December of 1890 it has been suddenly put on the map as the home of Santa Claus! Each day hundreds of children and their parents walk down Main Street in Brockton, Massachusetts and head straight for Edgar’s Department Store. Edgar’s Department Store is owned by wealthy local philanthropist and entrepreneur James Edgar, who earlier that year had travele...